WWES

The World Wide Excellent Summit (WWES) was a yearly global digital event designed to motivate sales teams, strengthen community, and enhance skills. The brand needed to feel energizing and premium while scaling seamlessly across regions, time zones, and formats.

I brainstormed and pitched ideas for the look and feel, developed systems and templates, and expanded the identity across digital touchpoints.

The challenge was evolving the experience year over year without breaking what worked. To solve this, we focused on enhancing the event’s message, resulting in a cohesive global experience that aligned teams, reinforced belonging, and elevated sales enablement at scale.

Click through each year’s event to see full branding work: