POWERUP

Our team created an engagement campaign for the People Programs team designed to energize the sales audience in a way they’d never experienced before.

I was responsible for concept ideation and extended the initial brand into a full suite of assets—training materials, physical cards, digital wallpapers, and scalable templates with guidelines that enabled regional teams to produce their own PowerUp content.

The challenge: we had just two weeks to build the brand. To make it possible, we ran a one-week design sprint, which allowed the video and motion graphics team to begin their work early—keeping the larger campaign on track without sacrificing impact.