Team USA Sales Conference

I designed the logo for the Team USA Sales Conference for Apple’s Worldwide Sales Organization, along with the accompanying Keynote template. These assets became the foundation for the events team to build out additional collateral, including wayfinding, email banners, and more.

The challenge: I had just two days to design, secure approval, and deliver. To meet the deadline, I returned to the fundamentals of the design thinking process—whiteboarding every idea, good and bad, before pursuing the concept I felt most passionate about: typography. The result was a bold, type-driven mark that was quickly approved and well received.