Ambassador Digital Experience

The goal of this event was to deliver an exclusive experience for top performers in the Ambassador Program. To support that, we built the brand around the idea of “focus”—providing the audience with tools, messaging, and guidance to help them excel.

I co-led branding, concept ideation, and storytelling, expanding the visual system into digital assets such as badges, email banners, and Keynote templates. I also equipped the motion graphics and video team with tailored graphics—including lower-thirds, key takeaways, and other on-screen elements.

The challenge was transforming an in-person experience into a virtual one without losing impact. Where previous iterations had minimal branding, we rolled up our sleeves to create a cohesive, engaging identity that elevated the online experience and delivered real value to the audience.