Ambassador Digital Experience

The goal of this event was to deliver an exclusive experience for top performers in the Ambassador Program. We built the brand around the idea of “focus,” equipping the audience with tools, messaging, and guidance to help them perform at their best.

I co-led branding, concept ideation, and storytelling, expanding the visual system into digital assets such as badges, email banners, and Keynote templates. I also equipped the motion graphics and video team with tailored graphics—including lower-thirds, key takeaways, and other on-screen elements.

The core challenge was translating an in-person event into a virtual format without losing impact. Previous iterations had minimal branding, so we established a unified, engaging identity that elevated the experience and delivered meaningful value to the audience.